It's a fact, they are better at grabbing people's attention and keeping them engaged. But let's say they're not converting, but there are still Business Email List several advantages to using interactive pages, as they give you valuable information. You can check exactly: where users interact with your content; which parts they like the most and which Business Email List parts they don't like; where they click or just scroll without reading. You can use this data to improve your landing page, optimizing elements and sections, and making the user experience of Business Email List more interesting. On the other hand, what you have collected will also give you updated information about your buyer persona, allowing you to validate or adjust your strategies.
So the bottom line is this: It 's okay not to have a high-converting landing page at first . What you really need is a process for receiving Business Email List behavioral data so you can better understand your buyer persona and refine Business Email List your landing page to increase your conversion rate. Benefits of interactive landing pages that go beyond conversion Business Email List Now that we've answered the question in the title, let's look at other reasons Business Email List why interactive landing pages are perfect to include in your Marketing Mix.
Immediate positive first impression Most people make a decision about a brand within a fraction of a second after Business Email List enters a website. What is the problem with this? If your page isn't up to scratch, it could really hurt your entire marketing strategy , not just the specific landing page they're on. However, interactive elements ensure Business Email List that visitors stay longer . They are more likely to take that quiz or watch the video to learn more about the idea that persuaded them to click on your link. And that's where they can find out Business Email List more about your company and its overall mission, giving them more time to create an honest opinion.